Nextebizguy

Consider this a continuation of my “beware the hype” rants. I subscribe to multiple online marketing guru newsletters and I got this today:

Now this call is definitely unlike any B.S. “preview” call you may have heard before. In fact, I’m not quite sure what to expect myself because I’ve got lots of different people hopping on. Truly, it’ll be more like a party than a teleconference call - and you’ll get the gifts! (I’ll mention those in a minute.)

The insiders know that there are BS preview calls?! Gee, I wonder which gurus do that? What’s funny is that when you get so many of these E-mails, you quickly learn that they all use the same tactics. I wonder why? Maybe they all copy each other? There’s hardly an original idea in the bunch.

Typical False Hype:

1. Guru claims that he doesn’t “know what’s gotten into him”, “must be crazy”, or “has gone too far THIS time”
2. Guru claims the idea came to him while at some exotic or fancy location
3. Guru claims to be giving his list the “real thing” while admitting that others don’t
4. Guru claims learning this information will “propel you to the next level”
5. Guru claims only a limited number of slots, seats, or books are available
6. Guru claims the “insane” offer ends soon so you MUST hurry
7. Guru claims you will get a massive amount of bonus/free material worth 1000’s of dollars

Please, be a critical thinker in life and in business.