All of us trying to work at making money online have to work with Google. They are the main search engine today and if you can’t rank well there, you’re relegated to buying traffic in one form or another.
I just read an excellent and simplified version of what Google does from Peter Norvig, Google’s director of research. Peter sums it all up saying:
Mostly we look at what the user types in, treat the input as individual words, and count them up on pages and weigh those pages with different kinds of evidence. But we don’t look only at words they type in. We also look at spelling variants, and if a user types in a long query, we break it into pieces. Maybe a user meant some words, but didn’t really mean others.
Let’s break it down:
1. Read user input
2. Put user input into individual words
3. Count the words on pages
4. Weigh those pages with different kinds of evidence.
So it’s about the words and the weight assigned to your web page. I know from experience that a site doesn’t have to “weigh” much as long as the words match and their is low competition. The place where all the voodoo comes is getting Google to assign more weight to your site for competitive words.
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