Archive for the 'Campaigns' Category

Google Adwords Campaign Post Mortem: Ebook To Nowhere

I recently received permission from my digital point buddy Randy to try and sell his ebook using a Google Adwords campaign. Here are some stats:

129 Keywords
1437 Impressions
8 Clicks
0 Sales

I ran the campaign over a month and I wrote four different rotating ads to the same landing page. The ad text with the most click success […]

Preparing for the Holiday Shopping Season

The catalogs are starting to show up in my mail. The holiday shopping season is starting and it’s time to start preparing your Adwords campaigns for the coming season. Here is an example of the type of traffic patterns you’ll find for various electronic items.

Sep Oct Nov Dec
0.35 0.36 0.62 1
0.39 0.37 0.56 1
0.36 0.42 0.52 1

I’m getting these numbers from the Google Adwords keyword research tool. […]

Shoemoney on Adwords Testing

Digital Point forums are excellent because of the people that hang out and share information there. Case in point, check out Shoemoney’s blog about a recent Adwords campaign: The 10,000.00 Experiment.
Key points:

Made landing pages for affiliate programs
Continually tested Adwords copy and used used negatives to target the audience
Did personal research to further narrow his […]